Guides
A first-time investor’s guide to South Florida ground-up development
How to read a pro forma, what IRR really means after fees, and the four diligence questions every developer should be able to answer in one sentence.
Apr 12, 2026
About Us
Why Freehold Crowd
We give accredited investors direct access to the South Florida luxury development deals that historically only moved through private rolodexes — small-balance equity in vetted, ground-up projects, with the same diligence and disclosures a family office would demand from a sponsor.
Every listing publishes the pro forma, the downside sensitivity, the construction timeline, and the sponsor’s track record before you ever click invest. The deal you see is the deal we run — and we co-invest alongside our members in the projects we underwrite.
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Latest Marketplace Deals
Freehold Crowd
How It Works
Find A Project
Browse vetted South Florida development deals with full financial breakdowns — projected IRR, pro forma cash flow, construction timeline, and the developer’s prior project history. Every listing is underwritten in-house before it reaches the marketplace.
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Invest
Commit equity in minutes once you’re verified as accredited. Pick a unit count, confirm your allocation, and sign electronically. We handle subscription docs, custody, and Reg D compliance so capital starts working from the day the project breaks ground.
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Start Getting Your Money
Track construction milestones, project budget vs. actuals, and projected distributions from your dashboard. When units sell or the property is refinanced, your share of proceeds is paid out per the project’s Simple Split or Waterfall structure — transparently and on schedule.
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Benefits Of Freehold Crowd
Security
Every dollar is backed by a hard real-estate asset and held in a project-specific entity — not commingled with operating funds. We underwrite each deal to institutional standards: title review, market comps, sponsor diligence, and a downside sensitivity analysis you can read in plain English.
High Returns
Ground-up development typically targets returns well above stabilized rental or REIT yields. Our listings publish projected IRR, average annual return, and equity multiple up-front — plus the timeline you’ll wait to realize them — so you can size positions against your own benchmarks.
Leverage
Pooled equity lets you participate in deals normally reserved for private funds and institutional LPs. Diversify across multiple South Florida projects with the same capital you’d need for a single down payment — and spread your exposure across sponsors, geographies, and exit timelines.
Our Testimonials
Meet People Who Invest with Freehold
★★★★★
Feb 4, 2026
I’d looked at REITs and a couple of syndications before, but the deal pages on Freehold were the first time I felt like I could actually read the underwriting. Pro forma, sensitivity, sponsor history — all in one place. I put in on three projects last year and my distributions have tracked the schedule cleanly.
Daniel Reyes
Daniel Reyes — Accredited Investor, Coral Gables, FL
Our Blog
Latests News & Articles
Insights
IRR vs. Average Annual Return: which number actually matters?
Two projects with the same advertised return can pay very different amounts of cash. Here’s how to compare them honestly when capital is called and returned at different times.
Mar 28, 2026
Market
Why Miami-Dade and Broward keep absorbing new luxury supply
Migration, tax flow, and tight land supply explain most of the demand. We unpack the structural tailwinds shaping the next 36 months of the South Florida pipeline.
Feb 18, 2026